It’s Time To Breakupgrade
Gamers form emotional attachments to their consoles. Upgrading isn’t just a purchase, it’s a breakup. So, we partnered with ‘90s R&B icons All-4-One to remind gamers that even though getting a new console is difficult, Xbox All Access makes it worth it.
I care a lot about how advertising exploits Black culture without acknowledgement, so this article was especially meaningful to me.
