When Ninja left Twitch for Mixer, it made international headlines. With top-level secrecy, we concepted and executed the transition announcement. Shroud followed soon after.

Mixer gained over 3 million followers, the Ninja announcement was the #2 viewed video on YouTube, the Mixer App was #1 in the App Store with 650K downloads in 5 days, the story was picked up by every major press outlet…you get it.