Go Know Where
A lot of brands got in on the hype around Stranger Things Season 3. Brands way cooler than Windows. We knew that if we wanted to stand out, nostalgia wouldn’t cut it. So we dug deeper to find a connection between the show and Windows history.
The result was a massive integrated campaign that advanced Microsoft's mission, gave Netflix nerd credibility, and made Windows relevant to pop culture for the first time since…well, the '80s.
Windows 1.11
We partnered with the Windows dev team to create a Stranger Things version of the original OS, complete with retro mini-games, exclusive content and more.
We created a real version of Camp Know Where at Microsoft stores around the country, where kids could learn ST-inspired technology skills. Of course, we got the smartest girl at camp to promote it.
Camp Know Where
