Original By Design
We turned the four squares of the Microsoft Surface logo into a symbol of creativity, originality, and inspiration. We filled the squares with real Surface creators—Deadmau5, Martellus Bennett, Cache Bunny, and Brooke Shaden—to show how Surface can power every kind of originality.
Results: 26M video views | 1300+ UGC submissions | 201M organic impressions | +10% consideration | +13% purchase intent | +14 advocacy | ADDY GOLD
To expand on the campaign we asked our four creators to co-create one piece of content—each person blindly inspiring one another. Here’s the social case study: